
"Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek."
-Barack Obama
-Barack Obama
People are addicted to change. We always try to find new ways on doing stuff. We tend to look for new ways to make our every day life easier and faster.
We can easily see the changes of how things were before, now and how things will be. let's look at this for example:

People used to send letters just to communicate others who are far from them but
people also find sending letters slow and not that reliable because many things can happen to the letter as it travel to its destination.

Then phones were introduced but people are still not satisfied and still looking for more convenience.
We wanted to have more portable
ph

Then cellphones with Internet connection and camera were invented. you can even see them while talking to them. These phones Specially made to satisfy people's needs and wants.

Who knows whats next in the phone industry.It all depends on the consumers demand.
My point is that the consumers are the one who determines the future of a particular product and or how a product will sold. It is all about Consumer's convenience.
Because of the fast development of technology, it became so easy for us to do a lot of things with just a touch of a button. Communicating with people is not a hustle anymore and because of that, the connection between the customers and marketers are now a lot stronger and easier.
Face to face interaction know has been decreased since it is not necessary anymore just to showcase your product. Buyers are evolving along with the development of technology and so as the marketers.
(thanks to technology I can easily show you how traditional marketing has been shifted to the new marketing or better known as the DigiMarketing)
The four traditional Ps of marketing have also evolved. Products, Price, Place, and Promotion now have an eMarket version which are: Personalization, Participation, Peer-to-Peer communities, and Predictive Modeling.

Marketers and buyers always follow each other. They both change at the same time. It is the technology who pushes them to the next level.